Pet shampoo · Waitlist open

Bath time,
minus the
drama.

Suddle is a new shampoo for dogs and cats, made to lather up, rinse clean and leave coats soft. Join the waitlist to hear the moment it lands.

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A soaking-wet spaniel mid-bath, looking deeply unimpressed

Coming

Coming

SOON

SOON

  • Bath day, sorted

  • Less splash, more fluff

  • Suds up, rinse off

  • For dogs & cats

  • Soft, fluffy coats

  • Waitlist now open

  • Bath day, sorted

  • Less splash, more fluff

  • Suds up, rinse off

  • For dogs & cats

  • Soft, fluffy coats

  • Waitlist now open

Why Suddle

Clean pets.
Calm baths.
Happy humans.

Bath day shouldn’t feel like a wrestling match. So we’re making a shampoo that works with your pet, not against them.

Gentle, wash after wash.

A gentle formula made for regular washes, so bath day is about the fluff, not the fuss.

Gentle, wash after wash.

A gentle formula made for regular washes, so bath day is about the fluff, not the fuss.

Gentle, wash after wash.

A gentle formula made for regular washes, so bath day is about the fluff, not the fuss.

A happy golden retriever resting its head on its owner

Soft, fluffy, extremely huggable

A happy golden retriever resting its head on its owner

Soft, fluffy, extremely huggable

A happy golden retriever resting its head on its owner

Soft, fluffy, extremely huggable

Rinses out fast

Less time in the tub, less wriggling and far fewer soaked bathrooms.

Rinses out fast

Less time in the tub, less wriggling and far fewer soaked bathrooms.

Rinses out fast

Less time in the tub, less wriggling and far fewer soaked bathrooms.

Fresh, not overpowering

A light, clean scent that says “just bathed” without making your sofa smell like a candle shop.

Fresh, not overpowering

A light, clean scent that says “just bathed” without making your sofa smell like a candle shop.

Fresh, not overpowering

A light, clean scent that says “just bathed” without making your sofa smell like a candle shop.

Made for dogs and cats

One bottle for the whole crew: long coats, short coats, curly coats.

Dogs

Cats

Long coats

Short coats

Curly coats

Made for dogs and cats

One bottle for the whole crew: long coats, short coats, curly coats.

Dogs

Cats

Long coats

Short coats

Curly coats

Made for dogs and cats

One bottle for the whole crew: long coats, short coats, curly coats.

Dogs

Cats

Long coats

Short coats

Curly coats

A fluffy white cat sitting calmly in a bathtub
A fluffy white cat sitting calmly in a bathtub
A fluffy white cat sitting calmly in a bathtub

How it works

Three steps. Then cuddles.

01

Wet the coat

Soak your pet with lukewarm water, right down to the skin.

01

Wet the coat

Soak your pet with lukewarm water, right down to the skin.

01

Wet the coat

Soak your pet with lukewarm water, right down to the skin.

02

Lather up

Work a little Suddle into the coat with your fingertips. Keep it away from eyes and ears.

02

Lather up

Work a little Suddle into the coat with your fingertips. Keep it away from eyes and ears.

02

Lather up

Work a little Suddle into the coat with your fingertips. Keep it away from eyes and ears.

03

Rinse & fluff

Rinse until the water runs clear, towel off, then enjoy the extra-fluffy cuddles.

03

Rinse & fluff

Rinse until the water runs clear, towel off, then enjoy the extra-fluffy cuddles.

03

Rinse & fluff

Rinse until the water runs clear, towel off, then enjoy the extra-fluffy cuddles.

Join the waitlist

Get on the list.

Suddle is on its way. Leave your email and we’ll tell you the moment it’s available.

Be the first to know when Suddle launches

First to hear the price and launch date

Launch news only, unsubscribe any time

Save your spot

Free to join. Launch news only. Unsubscribe any time. Privacy policy

Save your spot

Free to join. Launch news only. Unsubscribe any time. Privacy policy

FAQ

Questions? Answered.

Anything we missed? Join the list and reply to any email from us. A real human reads every one.

When does Suddle launch?

We don’t have a date to share just yet. Join the waitlist and you’ll hear it before anyone else.

What’s in it, and is it OK for cats?

Is it OK for pets with sensitive skin?

How much will it cost?

Where will I be able to buy it?

Is the waitlist free?

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