The boring-but-important bit
Privacy Policy
Last updated October 20, 2026
Short version: you give us your email, we tell you when Suddle is ready. That’s the whole deal. No sneaky stuff, no selling your inbox to the highest bidder, just suds. Here’s the longer version, in plain English.
Who we are
Suddle is a new pet shampoo that hasn’t launched yet. This website is run by the team behind Suddle. In this policy, “we”, “us” and “our” mean the Suddle team.
What we collect
When you join the waitlist, we collect:
Your email address. This is required, because it’s how we tell you about the launch.
Your answer to “Who’s getting the bath?” (a dog, a cat, both or another pet). This is optional. Skip it if you like.
We collect these through the three waitlist forms on this site: at the top of the page, in the waitlist section and in the pop-up. We don’t ask for your name, address, phone number or payment details, and there are no accounts to create.
How we use it
We’ll only use your email to tell you about Suddle. That means:
Letting you know when Suddle launches.
Launch news, such as the price, the ingredients and where to buy it.
We use your “Who’s getting the bath?” answer to understand who’s on the waitlist, and to keep our launch news relevant to you.
If you’re in the UK or the EU: we rely on your consent, which you give when you join the waitlist. You can withdraw it at any time by unsubscribing.
Where your details go
Our website is built and hosted on Framer. When you submit a waitlist form, Framer processes the submission on our behalf as our hosting provider and sends it to our team’s email inbox. Your details are then stored in that inbox, which is run by an email service provider. Framer and our email provider may store data in other countries, including outside the UK and EU. You can read how Framer handles data in its privacy statement.
If we start using a separate email-sending service for launch news, we’ll name it here.
Analytics and cookies
Our website host collects basic, aggregated statistics about visits to this site, such as how many people visit and which pages they view. According to Framer, its built-in analytics don’t use cookies or create lasting identifiers. To count unique visitors, Framer briefly scrambles your IP address and browser details with a key that changes and is deleted every day. We see totals, not who you are.
We haven’t installed any advertising tools, ad-tracking pixels or other third-party trackers. If we add any tool that uses cookies, we’ll update this policy first and ask for your consent where the law requires it.
Who we share it with
We don’t sell or rent your personal data, and we don’t share it for advertising. The only people who handle it are our team, Framer and our email provider, and only so we can run the waitlist. We’d share it with anyone else only if the law required us to.
How long we keep it
We keep your waitlist details until Suddle launches and for up to 24 months after that, so we can share launch news. If you unsubscribe or ask us to delete your details sooner, we’ll delete them.
Unsubscribing
You can leave the waitlist at any time. Just reply to any email from us and say so. It’s free, and you don’t need to give a reason.
Your rights
Wherever you live, you can ask us what we hold about you, fix it, or delete it.
If you’re in the UK or the EU, you also have the right to:
Get a copy of the personal data we hold about you.
Have anything wrong corrected.
Have your data deleted.
Object to how we use your data, or withdraw your consent.
Complain to a data protection authority. In the UK, that’s the Information Commissioner’s Office. In the EU, it’s the authority in your country.
If you’re in California, you have the right to:
Know what personal information we collect about you and how we use it.
Have it deleted.
Have anything wrong corrected.
Opt out of the sale or sharing of your personal information. We don’t sell or share it.
To use any of these rights, reply to any email from us. We may ask you to confirm the request from the email address on the waitlist, so we know it’s really you. It’s free, and we’ll reply within one month.
Keeping it safe
We take reasonable steps to protect your details, and only our team can read waitlist submissions. No system is completely secure, but we keep what we hold to the minimum.
Children
This site isn’t aimed at children under 16, and we don’t knowingly collect their data. If you think a child has joined the waitlist, reply to any email from us and we’ll delete their details.
Changes to this policy
We’ll update this page if anything changes, and change the date at the top. If we ever want to use your email in a new way, we’ll tell you first.
Contact us
Questions, requests or just want off the list? Reply to any email from us and a real person will get back to you.